I met a friend at a get together recently.
Our conversation veered towards the impact of Internet and social media on the traditional postal system:
a system providing a service which was popularly known as `snail mails` as against the instant
communication, across the world, possible through emails and social media
today.
Remember the times, not long ago, when all
communication to your near and dear ones, staying near or far, was done through
letters written by hand or typewritten on a self stamped post card, or Inland letter or postal covers. If we were sending the letter in plain envelopes then we had to buy stamps of different
denominations depending on the weight of
the envelope and paste them on the envelopes using some
form of adhesive. Even grains of cooked
rice came in handy as an adhesive!. This task was later made easy by the Post office which provided self adhesive stamps and all that you had to do was to wet
it by using a wet sponge or just lick it!.
We used the post card for open
communication and Inland letters or
enveloped letters for any communication
which required some privacy. If we wanted to secure the delivery of letters or
important documents we had the facility
of sending them by Registered Post ; with or without
Acknowledgement Due. When the electronic
payment facilities or even basic banking
services did not have the kind of reach
it has today, Money Orders were the sure way
of sending money from one place to another. VPP was another service
offered.
In the olden days, our elders believed in
using post cards more often with information packed using every centimeter of
space available in the post card. It was
not unusual to see sentences squeezed into the margins and even the address
portions. You had to wait patiently for
letters from your near and dear ones,
living abroad, sent by Sea Post. They would take more than a month to reach you. Later the
waiting time was reduced to a week when
the letters started arriving by air mail.
The government in its wisdom has been
providing this as a subsidized service.
India can proudly claim to have one of the best postal systems in the world. We have 1,55,000 post offices to
serve the 6,00,000 villages of India of which 1,38,000 are located in villages.
In many of the villages the Post Offices
are located in the home of a prominent resident
of the village, even today. I have heard that my maternal grand father was operating one such Post office from his
home in our village in Tamil Nadu
With the growing popularity of Social media
, when the Postal Department found reduced patronage for its services, making
huge losses, it had to reinvent itself. It
had to think of non conventional services using its wide
network connecting the remotest villages
of India. IPO has one of the best
distribution networks available in the country for any product or service. No
wonder that Post Offices diversified into
offering services like Life Insurance, Postal savings . They even offer
their Network to Corporates for selling their products. The latest
is the Indian Post Payments Bank which promises to take Banking services
to the doorsteps of households, especially rural households.
While Postal Department is trying its best
to stay relevant, it is sad that a whole generation of Indians has grown without having any idea of the
Postal services. The other day I was asking a school boy if he has heard about Post offices. His
response was `What is a Post Office!`
This article appeared in the Adyar Times issue dt 07-13, July,2019 under my column `Rajan`s
Random Reflections`
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