Google says, `Intuition or a gut feeling is an understanding or knowledge of a situation without specific data or evidence at the time.` I am sure many of us have used our gut feeling to make major decisions in life or judge people. I have done it many times. My instinct about people is 80% of the time right. The same applies to other decisions that I have taken based on gut feeling.
I remember an
incident in connection with the mega IFRA Expo India in Chennai which my small
team at IFRA was handling. I consider IFRA Expo India in Chennai 2007 as the
crowning glory of my 18-year association with IFRA ( now called WAN-IFRA)*.
With over 100 exhibitors participating, nearly 3000 visitors, and over 600
including 200 foreign delegates attending the parallel conference, IFRA Expo
India was a resounding success. As a part of the programme we had planned to
have a beachside dinner for the 600 delegates at the beautiful Fishermen Cove
Hotel owned by the Taj group. The month was September when generally the
weather was fine with clear skies.
A few days before
the event, accompanied by my colleague I visited the Hotel to check on the
arrangements for the open-air dinner we were planning. A special dance
programme featuring a well-known dance group was to perform on a specially
erected stage facing the Sea. The dinner was to be served in a covered area on
the beach. But the audience was to be seated in the open.
When I asked the
Hotel team about the possibility of sudden rain ruining our open-air programme,
the hotel assured me that it does not rain in September and in the previous ten
years only once they faced a problem. When I expressed my fear about the
possibility of rains happening that year the Hotel team told me that they could
put up a temporary Shamiana covering the audience area. But it will cost Rs
3,00,000 extra. Though my colleague was not keen to incur that extra
expenditure my gut feeling told me that I should not take the risk. I cleared
the supplementary budget.
On the day of the
event, after successful meeting sessions, the delegates assembled at the
entrance of the Conference Centre to get into special buses organized to take
them to Fishermen`s Cove for dinner, a distance of about 45 minutes by bus. As
we proceeded on the East Coast Road I could see dark clouds slowly enveloping
the city. By the time we reached the venue, there was a slight drizzle. On
reaching our destination the guests rushed to the closed shamiana to take their
seats. As soon as the last guest had taken his seat, it started raining cats
& dogs accompanied by thunder and lightning. Thanks to the protection of
the closed shamiana, we could continue with the dance programme, which the
visitors thoroughly enjoyed. Fortunately by the time the programme had ended
the rain had stopped entirely and the guests could have their dinner without
the rain god bothering them.
If I had not taken
the decision to go ahead with the Shamiana based on my gut feeling the evening
dinner would have been a disaster. Needless to say, both my colleague and the
hotel staff commended me for my foresight! I did not tell them that I had also
promised my favourite elephant god at Gandhi Nagar that I would offer 108
coconuts if he ensured that the function went off without any hitch!
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** The World
Association of News Publishers, or WAN-IFRA, is a global organisation of the
world’s press headquartered in Frankfurt in Germany. It is a global network of
3,000 news publishing companies and technology entrepreneurs.
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