After nearly two months I was visiting Mahalaxmi stores, a grocery shop which has been in existence for over 40 years close to my home. I was pleasantly surprised to see the complete transformation of the shop. From a typical `hole in the wall` kind of shop with an open counter manned by the shop owner and his assistant , it has now become a closed air conditioned shop. Instead of the crowded interior with products lying haphazardly, it now had all the products stocked & displayed on neatly laid shelves offering an opportunity for the customers to help themselves. But the customers can have a choice of only the pre packed items in different SKU`s (pack sizes) and pay the MRP mentioned on the packs.
In
his earlier avatar, the assistant would take the order, weigh the exact quantity
required on a weighing machine, pack it in a portion of a newspaper converted
into a conical paper bag, close it and wrap it around with a white string
pulled from a bundle on a rod hanging from the roof. Once all the ordered items
were assembled he would list them on a white blank sheet held in a pad with a
clip, mark the prices and add the amounts using a pocket calculator lying next
to the cash counter. Even if there are only two items, he would use the
calculator. He would exchange this `Bill`
for cash and hand over the items in a plastic bag.
One of the advantages of shopping in such a
store was the facility to touch and feel the products, be it rice, pulses or any other item which needs to
be felt, before you were satisfied with the quality and place the order. The
shop also accepted orders on phone with assured door delivery and monthly
payment facility for those who opted for
it.
Today
the calculator has been replaced by a computer with the necessary software
suitable for retail operations, which also helps in getting
printouts of the bills for the
customers. The small 200 sq.ft shop also has four CCTV cameras which are
monitored at the cash counter by the owner. While the air conditioned shop
offers shopping convenience, the flip side of the self help system is that you
tend to buy much more than what you came to buy. Good for the shop keeper , not
so good for the customers. This is probably one idea adopted by the small shops
to counter the onset of many branded department stores in and around our area.
I remember,
my visits to such stores on Sundays when on my return home, I was guaranteed to get admonished by my wife for buying many
items which were not in her list. She
would bitterly complain about my wasting money and also adding to her workload.
All the joy I derived from shopping would be dissipated in no time.
Almost
all the grocery stores run by Nadar Annachis or
the Muslim Bhais in my area continue
to exist serving the poorer people who shop on a day to day or weekly basis buying items in smaller quantities, while the well-heeled
citizens patronize the more up market department stores or even buy online; a
trend catching up in a big way with the younger generation.
Does
the Corner grocery store have a future? Only time can tell.
This article appeared in Adyar Times
Issue dt. 6-12th August,2017 under my column `Rajan`s random Reflections`
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