Tragedy struck the Adyar
Saravana Bakery at Bessy where a group
of my walking friends used to meet for a
cup of coffee every morning after a brisk walk on the Elliots Beach road
at Besant Nagar. With the friendly Velu , owner of
the bakery/coffee shop serving
customized coffee; with half, full or
without sugar, with nattu
chakkarai ( powdered
jaggery) or even Sugar free tablets! He would make it strong or medium strong
coffee, depending on the choice of his regular customers. He truly believed in
delighting his customers.
The shop was gutted by fire
one evening last week. It was a
coincidence that I had gone to see my Ayurvedic doctor across the road from the
coffee shop around 5 pm. After nearly two months it was pleasure to see the
lovely Elliots beach front . Thanks to
the restrictions the road was empty with no vehicles or people walking. As I
was returning to my car I witnessed that
my favourite coffee shop was open. only to get some work done in
preparation for the lifting of the lockdown. I took a keepsake picture of the
shop, least realising that the shop would be gutted by fire in another hour
because of a gas burst. The photo ( attached ) I took would be the last photo of the shop
before the fire accident. While there was no casualty ,the insides of the shop with
all the baking equipment & stocks of snacks was totally gutted by fire. I felt bad and felt something must be
done to help Velu & his family, who were already suffering with no
income because of the lockdown. The
tragedy was compounded by the fact that Velu had not insured the shop.
Thanks to Velu`s immense belief in his Perumal, friends and well wishers have swung into action to bail him out. My
group of friends have raised enough funds to
take care of the complete electrical job in the shop. The restoration
work has started . I hope Velu will be ready with his ever friendly service in the
renovated shop by the time the beaches are open to the public. Like all my
walking friends I am eagerly looking forward to resuming my morning walks at
the beautiful Elliots Beach front followed by the aromatic Kumbakonam degree coffee with half tea spoon `Nattu
Chakkarai` accompanied by the boisterous gossip sessions with friends!
Saravana story reminds
me of `Liberty` the iconic brand of ready made shirts ,
popular in sixties and seventies. The day after their factory was completely
gutted by fire they released an
advertisement in all the leading newspapers in Bombay with the headline
`Liberty- Burnt but not extinguished`
I would like to say- Adyar
Saravana Bakery- Burnt but not extinguished`
Dear Mr Rajan, I hope you are well. I have recently been looking at old family photos which led me to read your book Courage My Companion. My Great Uncle is Homi Kharas and I was pleased to read your excellent account of him and Everest Advertising. I am the Grand son of his sister Hilla.
ReplyDeleteGreetings and best wishes from London, England.
Matthew