Unlike
many senior citizens who sit glued to a TV set whenever they have spare time
(which they have in plenty), I hardly watch television these days. My
television viewing is restricted to watching the news channels an
hour before going to bed. Most of the channels seem to be “Breaking (the) News”
with the same news from morning till evening, with
every channel claiming that they are the first to telecast that particular
news. When you get fed up of watching the same news repeatedly on
one channel and try to surf the other news channels- you
find the same breaking news being featured in those channels too!
Nowadays most of the advertising clips are also the same at any
point of time. I am told that some whiz kids in the Ad Media world
came up with the idea of broadcasting the same television commercials in all the selected
channels at the same time, so that even if the viewers skip a channel during ad
breaks to go to another news channel, they will find the same commercials
running. The ad guys surely know how to get the ‘eyeballs’ of their target
audience!
I derive enormous pleasure when I find an articulate and intelligent panelist gives it back to the anchor in the same coin. Some even threaten to walk out of a discussion if the anchor does not allow them to express their views. Like what the late Chief Minister of Tamil Nadu Selvi Jayalalitha did in a `Devil`s Advocate` programme on CNN IBN some years ago. Fed up with the provocative attitude of the anchor when she got up to leave midway, the `Devil` (Karan Thapar) tried to tell her “It was a pleasure having you in the programme”. She snubbed him, “ It was no pleasure talking to you” and walked out. Another person who was notorious for snubbing the anchors was that `enfant terrible` Lawyer (late) Jethmalani.
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