Saturday, December 13, 2025

R.T.Chari- A philanthropist with a vision

 

R.TChari ( 86 ) is considered a crusader in the music and heritage circle of Chennai. He built TAG center, an auditorium on TTK Road in the heart of Chennai. not to make money. but to primarily conduct programmes of his choice and to derive great joy in throwing it open to friends and well-wishers as well? Always preceded by a sumptuous South Indian tiffin.

 

Chari is a hands-on philanthropist, who never believed in cheque book charity. He  has been sharing his wealth with the society, long before Corporate Social Responsibility became a buzz word in the corporate world!

 

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Chari was born in a middle class family of nine children at Mundakanni Amman Koil Street in the heart of Mylapore, His father, could only assure his children three square meals a day and decent education. Chari was mildly dyslexic as a student making his brothers tease him about it. This made him an angry young man who was determined to prove to the world what he was capable of

 

The family`s move to Tambaram where he joined a School run by Christian missionaries, became the first turning point in Chari`s life.. The headmaster of the school discovered that not only was Chari a good student but the tall young man was also good in sports.

 

“My success in sports and the recognition I got because of it changed the attitude of my family towards me.They stopped teasing me” Chari recounts.

 

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Chari`s second  break in life came when he got the admission to the prestigious College of Engineering, Guindy, because of  a timely help provided by a distant relative who was the Chief Secretary of Tamil Nadu at that time,.After successfully completing his degree in Engineering,Chari joined Seshasayee Group as an Apprentice Engineer in 1961.

 

Chari’s reputation as an engineer who was also a super salesman brought him quick recognition in the company. By1972 he had become the  Chief Technical Commercial Manager.

 

Chari was married to Rangi, a multitalented girl from Bangalore, chosen by his parents, in 1971.Within two weeks of his starting his married life, fate again intervened to change the course of his life.

                                                        

Chari was selected by his company to attend a ‘Foundry Exhibition’ in West Germany and also explore a possible collaboration in Europe.During his trip Chari managed to strike a deal with an Italian company, leading maker of the particular product his  company wanted to produce. However, on his return to India, he found to his dismay that the Management, had decided to drop  their expansion plans.

 

Not one to accept defeat, when Chari requested the management to allow him to try his luck with the new project, they agreed. They allowed him to continue as a Commercial Manager with the company until he proved himself in his business. Chari could have his cake and eat it too! This turned out to be the ultimate break in his life

 

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Along with his brother Gopal who had also come out successfully as an Engineer from the College of Engineering, Guindy, Chari launched TAG Corporation with its factory located in Chrompet.

 

TAG Corporation had developed an import substitute item for 4R Dampers, with half the weight and price, which were in great demand by all the Electricity Boards in the country. Chari became the uncrowned king in the manufacture of 4R Dampers, By now he had also cut his umbilical cord with Seshasayee group.

 

Chari started seeing big money and instead of just hoarding the money, he decided,  at the  young age of 40, to share his prosperity with  society. From being a successful businessman, Chari was on the road to becoming a generous philanthropist.

 

For Chari, ‘charity began at home”. He decided to persuade, cajole and  if necessary help every one of his siblings to acquire a house of their own.

 

At this stage Chari also realized the immense joy he was getting by the act of giving and sharing. He  started supporting  deserving health related projects in Chennai.

 

While Chari was continuing with his generosity, an incident in his personal life completely changed the direction of his philanthropic activities.

 

Sharing wealth with music


In his college days Chari was fond of hearing only Tamil, Hindi and English film songs .He would get peeved when he was not allowed to listen to his favourite `Binaca Geethmala` programme, as his brothers used to listen to Carnatic music on the only radio available in the house. This resulted in his developing an aversion towards  Carnatic music.

 

One evening when he was hosting a dinner for some of his family members, he found that the entire conversation was revolving around Carnatic music. He felt terribly left out. Looking at his displeasure his brothers-in-law  challenged  him to listen to 500 hours of Carnatic music to realise its magic. Chari accepted the challenge.

 

He started listening to the tapes of famous Vidwans for a couple of hours every night. His brothers-in-law was proved right. Chari was hooked to Carnatic music in a big way. Soon he became a donor member of Music Academy, attending concerts regularly. Chari realized that Carnatic music was not only giving him great joy but also helped him to become a calmer and a focused person.

 

Just as he had decided to share his wealth with the deserving in the society, he also decided to share the joy of listening to Carnatic music with his close friends and relatives.

 

His first initiative in this direction was to hold Chamber music at his remodeled flat in Poes Garden. For 10 years, Chari organized nearly 50 chamber concerts lasting for about 150 minutes each, always followed by a sumptuous dinner for all the invitees.

 

 

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This abiding interest in Carnatic music led Chari to collect more than 6000 hours of carnatic music. Chari realized the need for chronicling and preserving the treasure trove of music he had collected for posterity.

 

The idea for a Digital Listening Library was born. Chari persuaded the Music Academy in which he was already an executive committee member to house the proposed TAG Music Academy Digital Listening Archives which was launched at the Music Academy on 13th December 2008.

 

Chari says, “The user can in 10 seconds listen to a song of his choice, categorized under a raga,  name of the song, singer or composer”

 

Chari  sponsored  similar archives in Bangalore, Mysore, Hyderabad, and Pallakad, apart from the one in Madras University`s Music Department besides Singapore and  Sri Lanka.

 

Chari decided to also  extend his help in archiving Indian classical dance. The TAG Viewing Gallery was launched at the Music Academy adding one more dimension to the Academy`s efforts in promoting classical music and dance.

 

His passion for music and how it should be received by the audience extended beyond TAG Centre, which he owns. TAG Corporation has already sponsored state-of-the-art auditoriums in many schools and colleges in Chennai. He constructed the Super Tech 400 seater auditorium at the Guindy Engineering College, his alma mater, which he considers as one of his best contribution

The next big project that Chari launched in February 2002 was the TAG South India Heritage Programme. Held on the last Sunday of every month, these lectures focused on specific aspects of South Indian Heritage, by eminent speakers 

 

Under the auspices of South India Heritage programme, in the last 25 years  he has arranged over 650  lectures, lec-dems, music concerts, plays, religious  discourses, Tamil book reviews  and many more.. Both Tag Centre and the South India Heritage Programme have become synonymous with cultural excellence. The South India Heritage Programme also recognized exceptional music talent with the Ramabadhran Centenary Music Award, instituted in 2004, named after his father and  outstanding performances in Heritage promotion by young achievers were recognized through the Vedavalli Memorial Heritage Award, named after his mother.

 

Chari  has also published a 600 page book titled `South India heritage-an Introduction` which has contributions from 40 eminent scholars. This book is given free to any one going abroad for further studies.

 

Among the recognitions he has got is the S Rajam Award of Excellence for his exemplary work in preserving and promoting fine arts, performing arts and cultural heritage of South India by Sunanda Trust,. On the professional front Chari has been a recipient of the Udyog Patra Award from Government of India. The other recognitions include the Best Alumni Award from Guindy Engineering College.

 

Chari credits his  wife for playing  a big role in bringing up his  children with right values, while he  was very busy with his  business and other activities. He  also would like to recognize the role of his  brother Gopal who was a pillar of strength to him in his business.

 

Chari`s sons have now taken over the day to day running of his highly successful business  Age and health issues have slowed down Chari’s saga of service to society in the area of health, education, music and heritage and other social causes. But he continues to have a monthly get together of chosen friends, all in the age group of 70 plus, on the last Sunday of every month at Tag Centre, where he arranges a programme which entertains  and educates them. Always preceded by a sumptuous breakfast  of South Indian delicacies! A visionary with an indomitable spirit, indeed!

 

 

 

 

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