English version of my answers in Tamil to 10 questions from the editor of Kalaimagal monthly, which has appeared in the June 2026 issue of the magazine.
A glimpse into my life story
A few words about your parents?
My father was the eighth child and fifth son in a family of 9. Due to family circumstances, he did not complete his college education. ,He was a 100% domesticated man concerned only about his office and family. Though he may not have achieved great heights professionally, as a family man, he excelled himself. He had a tough exterior, but had a kind heart and a great soul, ever helpful to people in need. He ensured that all his children were well settled in life.
My mother was the eldest of a family of seven siblings and was 4 years younger to my father. Though she had studied only up to 4th standard, she made up for it with her common sense and charming personality. She was very popular both among our family members and the Community in the one-room tenement in a chawl in Matunga, Bombay, where our family of six was staying. She was also a fantastic host who would not allow any guest to leave our home without partaking of a simple meal she cooked with love. I was my mother`s favourite because not only did I extend whatever physical help I could, but also because she knew that I was a very ambitious and would do well in life. While my father was against many of my bold decisions ( though he never stopped me from taking them), my mother would support me, saying that her favourite God would help me to succeed in whatever risks I took in life. I owe a lot to my mother.
I learnt the following values from my parents;
Being honest & straightforward: Unshakeable faith in God; Constantly seeking the Divine Grace (Kadvaul Anugraham) and Elders’ Blessings (Periava Aashirvadam); Being helpful to others in need; Valuing relationships.
Interesting incidents in your marriage
My marriage was held on 26th January 1972, Republic Day, at the Sivakami Kalyana Mandapam, on Radhakrishna Salai (where the Saravana
Bhavan Restaurant used to function for some years). I had some trouble getting leave as I was in the midst of getting ready for the launch campaign of ‘Ricory’ instant coffee. My boss reluctantly agreed to give me a week’s leave on the condition that I should supervise the recording of the Ricory Radio Spot scheduled at a studio in Chennai the day before the wedding! I agreed! But that decision was the cause of a lot of tension in the wedding hall, as I was held up in the recording. Everyone was asking about the missing b,ridegroom. With great difficulty I managed to extricate myself from the recording and landed at the wedding hall at 6.30 pm, much to the relief of everyone!
A few words about your wife
Though a reluctant starter, Prabha was a fast learner. Once she got onto something, she would put her heart and soul into the job. Whether cooking meals for a small family of 5 or a party of 40 people, maintaining her garden with hundreds of plants with love and care, attending music classes, or handling any assignment given to her by the neighbourhood Ladies Club or the Inner Wheel Club, she proved to be a very dependable and dedicated worker. Her soft nature and her passion for doing things perfectly earned her a lot of admirers.
Her multiple talents were hidden from me for the first sixteen years of our marriage when she was bringing up our children while I was very busy building a successful career and very active in social organisations. While I thought everything was going well with Prabha and me, an explosive letter she wrote to me in Tamil, opened up my eyes to the reality. What I did with the letter and how it became a turning point in her life and our relationship is a story well documented in my autobiography.
Post that event, Prabha became an accomplished writer in Tamil. Prabha`s transformation, from an introvert with low self-esteem to a person who became self-assured and confident, was complete. I was truly proud of her progress in life
When she passed away in 2013 of cancer at the age of 61, instead of mourning her death, I decided to celebrate her memory by starting Prabha Rajan Talent Foundation (PRTF), which has been helping talented female writers to come to the limelight for the last 13 years through various activities. I am happy to say that the very first short story contest sponsored by PRTF in 2013 was held in association with Kalaimagal magazine.
An unforgettable experience during your life in Bombay?
There are many unforgettable experiences I have of my life in Bombay. Though I have won many awards and recognitions over the years for my involvement with professional and voluntary bodies, the one that stands out is the very first award in my life- ` Best Student Award` from R.A Podar College of Commerce in 1961
when I was studying in the Junior B.Com ( 3rd Year), I was neither a brilliant student nor a successful sportsman but very actively supported many professors in their projects. Even then, I had the reputation as a good organiser of programmes. I was equally delighted when the news of the award appeared with my photograph in the Free Press Bulletin belonging to the Free Press group of Papers.
How did you become a pioneer in the advertising world?
Though I was in the advertising business for 45 years, I earned the reputation as a Rural Marketing Specialist only after my shift to Chennai in 1974 at the age of 32. Since there were not many consumer product clients, I used my knowledge of rural marketing acquired in handling Madras Fertilizers ( MFL) account, to get other agri input clients like Shaw Wallace, EID Parry etc. The tie up of my agency with Madison Communication of Bombay to start Anugrah Madison as a rural division helped us get a variety of clients because of our ability to think of rural campaigns in specific languages. My reputation as a pioneer in the field of rural communication got me the `Lifetime Achievement Award` from Rural Marketing Association of India ( RMAI), of which I was the Founder President for the first four years.
Did you have any Guru who helped you in your career?
My choice of advertising as a career was a planned one, and I made the decision on my own. Right from my student days, I was creatively inclined. Besides writing short stories in Tamil, I would also write plays in Tamil, in which I would also act. In addition, I was also attending special drawing classes. So when I scored the highest mark in the subject `Salesmanship and Publicity` in the first year of my B.Com course, the seed for considering advertising as a career choice was sown in my mind. Immediately after getting a B.Com `( Hons.) degree. I did a PG DiplomaAdvertisingcourse in Advertising and Public Relations and landed a dream job in Clarion McCann Advertising as a Management Trainee. As they say, rest is history. Though I was shaped by good bosses in the initial years, I can`t say that I had any single Guru in my life.
Have you ever regretted missing something in your life?
Yes, one of the biggest regrets in my life is that I did not get a PhD in the subject of my specialisation- Rural marketing. I always wanted to be known as Dr R.V.Rajan. Though some friends suggested that I could easily get a doctorate from some American universities by paying a fee, my conscience did not allow me to take that route..
What made you take up writing in English and Tamil post-retirement?
I was a writer in Tamil during my student days. Once I joined the demanding advertising profession, I had no time to indulge in any hobbies, including writing. However, I wrote for English business magazines on my profession. My new Avatar as a writer/ author in English, started at 65, when I retired as the CMD of Anugrah Madison Advertising and wrote my autobiography.
The success of my autobiography titled ` Courage My Companion` in English, published in 2009, made me take up writing seriously. I started writing on various topics. Many of my articles were also published in both local and national media. I am happy to say that in the last 16 years, since the publication of my autobiography, I have published 14 books covering eight genres of writing. I revived my interest in writing stories in Tamil only 2 years ago, when I learned to key my stories in Tamil on my laptop. However, I write my stories in English first and then do the Tamil versions myself instead of getting someone else to do it.
How did you get involved in the audiovisual medium?
I was around 13 years old when I received `Gevabox` camera as a gift. That was the beginning of my love for photography, and later as a person with an abiding interest in the audiovisual medium. I kept shooting pictures initially in black & white and later in colour. When the use of slide and tape presentations became a popular audiovisual medium, I took to it like a duck to water. I not only used the A/V medium for client presentations but also to produce short 10 to 15 minute presentations to promote the service projects of several voluntary organisations I was associated with. I am proud to say the scores of my project promotional presentations have helped the institutions to get several crores, as donations., I thoroughly enjoy sitting in a studio and producing short video films paying tributes to people. After the video film on my good friend, (late) `Charukesi` that I had produced seven years ago, I had the privilege of producing a six-minute video on Rtn Ramakrishna Raja on his death Anniversary two years ago.
How is life in Nana Nani, Coimbatore?
Nana Nani, where I live now, has not only got the best infrastructure and services but also a vibrant community. A lot of talented people here keep displaying their talents in different fields through programmes organised regularly. My reputation as a writer/ author, who helps other writers and talented people to come to the limelight, got me an award as an `Inspiring writer of Phase 4`. Besides, my policy of `detached attachment` towards my near and dear ones helps me in not missing anyone. At 84, I am leading a stress-free and very happy life, waiting impatiently for the final departure call from my maker, constantly praying that the Lord above takes me with my shoes on.
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