Monday, December 7, 2020

My experience of Writing a Novel and marketing it!

As I have said  often, my new avathar as a writer / author post retirement  began with the success of my autobiography published in 2009. Since then I have published ten books including my latest novella titled `Durga Nivas- biography of a building`

Writing the  novel has been the most difficult of all the books I have written so far. Let me elaborate. Out of three alternative plots  I had in  mind  I chose the one based on my experience of living in a chawl for the first 26 years of my life in Bombay. It provided me an opportunity to vividly describe the lives of nine families coming from different parts of India and living  like a joint family on the first floor of a fictional building housing the chawl.  A classic example of Unity in Diversity. But I found writing the novel sitting at my home was not working out as it requires the author to get totally immersed in the plot and the characters. This  was not possible because I was also managing  my portion of the  independent house I was sharing with my son. Resulting in constant disturbances. So I started writing the novel whenever I was travelling sitting in the hotel rooms  where I was staying.  Initially I used to write by hand and later feed it into my computer. Very often I could not decipher my own hand writing leading to frustration.  It was a slow progress because,   the long gap between travels  would have broken the chain of thoughts. In two years I managed to write only 12,000 words. 

Then the pandemic happened.  I was staying with my elder daughter when the  first lockdown was announced. Her apartment block on Santhome High road was located adjacent to the Marina Beach with a beautiful view of the Bay of Bengal from the bedrooms. Besides you could view the sunrise every morning. With such an idyllic setting and with my daughter, son in law and grand daughter   taking care of me I found total freedom to plunge into the world of the characters of  my novel. In three weeks I managed to write 22,000 words. It was amazing.

While writing the novel, though I had an overall idea  of what I had in mind, I could never plan the details of each episode. Every morning when I started pounding on my lap top the ideas simply flowed. The fact that in the last one year I had graduated from handwriting to directly feeding the matter into the computer, helped.

As Jayakanthan the well known Tamil writer once said that `the characters in  novels  had a life of their own and authors did not have control over them; they were not puppets to be pulled with a chain` I experienced this while writing my novel. Most of the conversations/dialogues between characters were not pre planned. They just happened.  Unlike my essays           which undergo several revisions before I finalise a piece, I did not have to make any  major changes to my original idea  of the novel. 

I circulated the first draft to my family and a few friends. While I received overall appreciation for the novel as  most found it engrossing, some pointed out a few  inconsistencies in terms of names, timelines. Some even suggested recasting the order of the presentation. I then got a professional editor  to go through the novel. She helped me fine tune the presentation and also made several corrections without affecting the flow of the novel as I had visualised. The whole process  took almost five months as the draft saw at least three revisions by the copy  editor.

Once the manuscript was ready I approached my good friend Diwakar of Compuprint , specialising in Digital printing and Print on demand facility, for printing and publishing the book. Things started moving fast. Based on photographs of a typical chawl shot by my bother Seshadri, the dynamic team at Compuprint came up a with a striking design for the cover and a pleasing page layout. Diwakar also agreed to publish the book under his banner Creative Workshop and look after  the requirements for uploading the novel on Amazon, FlipKart and on Kindle. Ashwin of Odyssey Book Shop agreed to sell the book in all branches of the shop in Chennai & Coimbatore.

Since physical meetings were out of question for a formal launch I decided to announce  it on my FB page and also use  the direct mail route to reach all my contacts through email. I also decided to offer my  friends who wanted signed  copies of my book to place their order  directly with me  with a promise that I would courier the book to them at my cost.  The response  has been overwhelming. I was touched when a few friends decided to order extra copies of the book to be gifted by them to their friends. The fact that the entire proceeds from the sale of the book will go towards the activities of Prabha Rajan Talent Foundation(PRTF) is also helping  the sale of the book. Within a three weeks  of the launch I ran out of stock and had to order for reprints. I am yet to reach out to  a large no of friends in my network.

As many famous authors have said , if a book has to sell well the author has to market it shamelessly. And this is what  I am doing as I also have a target to reach for PRTF.  PRTF is an unregistered Trust without any bank account.  All the contributions for the PRTF activities are funded from my personal earnings and as a matter of policy I do not accept any direct donations.  The only exception is when I sell my books to readers and spend the entire proceeds towards the activities of PRTF. Here my view is that I am giving some value to the buyer of the book and it  is not a direct donation.

Judging by the number of unsolicited favourable  reviews  I am getting I am sure I have a winner on  hand. Though I have received a couple of critical reviews about the unconventional presentation,  the majority of the readers have found the book `unputdownable ` As one reader wrote, `Overall,the book is  a breeze and good read with some element of anticipation. I finished it in  one sitting`

Readers who have knowledge of life in Bombay are particularly  finding the book  nostalgic. If you buy the book I promise you value for money spent.

Priced at Rs 290/- the book is available on Amazon & Flipkart and also on Kindle. If you want a signed copy from me I will be happy to courier the copy at my cost. For online payment details please connect with me on rvrajan42@gmail.com

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