Sunday, July 11, 2010

R.V.Rajan Autobiography

A Candid Autobiography

By R V Rajan,
Chairman, Anugrah Madison Advertising P Ltd.
(a Rural Division of Madison Communication)

From the chawls of Bombay to the demanding world of advertising and rural communication, Rajan’s life is a story of what industry, energy and audacity in pursuit of ones dreams, can achieve in life.

This book is about his personal life, his professional life and his parallel life concerning his work with voluntary organizations like Round Table India, Rotary International, Advertising Agencies Association of India, Public Relations Society of India, Advertising Club Madras, Asian Media Information and Communication Centre (AMIC), an NGO headquartered in Singapore, IFRA, an association devoted to Publishing Industry headquartered in Germany and Rural Marketing Association of India (RMAI) which conferred the Lifetime Achievement Award on him recently.

It is a candid racy fast moving book which makes for compelling and rewarding reading.

Published by
Productivity & Quality Publishing P Ltd., Chennai

195 pages paper back – Rs.295/-

Special offer!
Rs.250/- only till 1st August 2010.

Just pay Rs.250/- + Rs.30/- for courier charges per book
and the copy will be at your doorstep!

Cheques / DDs in favour of R V Rajan to be sent to
Anugrah Madison Advertising P Ltd., Jammi Building II Floor,
125 Royapettah High Road, Chennai 600 004.

For Direct Transfer to the A/c through NEFT –
Karur Vysya Bank, Whites Road Branch, Chennai 600 014
Current A/c. No. – 1219 135 459
IFSC – KVBL0001219

For more details write to: or Mobile: 98403 92082

For an excerpt from the Businessline issue dated 3.12.2009, please click on the link below:

What they say

Sam Balsara, Chairman & Managing Director, Madison World
Autobiographies need not be written only by very famous people. There is a lot for us to learn from not so well-known people who are achievers nevertheless and whose life can provide inspiration to a lot of people. When reading Rajan’s book for some reason I thought I was going through R K Narayan novel. Rajan’s story is absorbing and fascinating because of its simple, one-to-one narrative style.

Prof. Mithileshwar Jha, IIM Bangalore, Co-Author of Asian Edition of Philip Kotler’s Book on Marketing
It was a privilege and delight going through the story of your evolution from “Matunga Rajan” to “Crisis Rajan” to “Value-based CEO Rajan” to “Rural Marketing Guru Rajan.” It is a delight because it very candidly, in a story telling mode, without malice to `anyone, narrates the journey of one of Lakshman’s common men to un-common achievements. In the story you have beautifully weaved-in very important learnings for a professional – on professional approach, leadership, risk taking, crises handling- all with a clear conscience , with a sense of daring and a deep sense of spirituality. At a very basic level one also learns a lot about functioning of professional advertising agency. All professionals will benefit from it, more so the budding, young ambitious students of management.

Mr. M Parameswaran, Executive Director & CEO, Draftfcb Ulka
The vivid recollection of the numerous incidents that have happened in your exciting life will make interesting reading for anyone interested in advertising and the legacies of our bygone era.

Mr. Raj Rangarajan, NRI, Freelance Journalist
Your book made great reading and very gripping in parts. You have done ample justice to personal aspects of your life with unqualified candor -- a trait not many writers have mastered. From Amsterdam to artichokes to "avani attam" you have covered it all in your uniquely humorous, chatty style. Whether its Advertising, Rural marketing or Round Table you have been splendidly fascinating.

Mr. Bobby Sista, Former CMD, Sistas Advertising
I have only one word to describe your book – AWESOME. While I thought I knew you, on reading your book I have discovered a totally new person and personality. Your achievements over the years and in a variety of assignments culminating in your ultimate career of Rural Communications are really very impressive.

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