Friday, July 22, 2016

Tamilvanans- II- Brothers in Arms

  There is an old adage in Tamil, ‘ Thaai ettadi paanja, kutty padinaru adi payum`. Freely translated it means if the mother jumps 8 feet , the child will jump 16 feet. Brothers in arms , Lena & Ravi, the multifaceted sons of the legendary Tamil writer Tamilvanan have proved the adage right by taking the legacy of their father to great heights. Lena as a writer & Ravi  as a publisher.
When Tamilvanan died at the age of 51 of a heart attack, both Lena and Ravi had to discontinue their studies temporarily to take over the reigns of the business their father so assiduously built over 30 years. While Lena, with  a Masters degree in Tamil literature followed the footsteps of his father as a writer, Ravi, a qualified Chartered Accountant with a sharp busines acumen took over the family`s publishing business- Manimekalai Prasuram.

Lena remembers that he was only 23 studying for law and already married when his father passed away. While his father was still alive he had written a few essays in Tamil which were published in Kalkandu- a magazine targeting the Youth, of which  his father was the editor.His father not only appreciated his writing but also rewarded him with a small  honorarium.  He never imagined that one day  this small brush with writing will land him an editor`s job when S.A.P.Annamalai, the founder editor of Kumudam , owner of Kalkandu magazine, invited him to take over the editorship of Kalkandu, on his father`s death.  Lena was very apprehensive about stepping into the larger than life shoes of his father, but seeing the confidence that Mr Annamalai had in him, he accepted the challenge. Though initially the circulation dropped from 1,80,00 to 1,40,000, it picked up  when the readers found that Lena was `a chip of the old block` and could dish out informative and inspirational issues of Kalkandu week after week, just like what his father did for 30 years. Within four years the circulation  reached 2,20,000. Lena never looked back  and was to continue as the editor of Kalkandu magazine for the next 37 years until he retired in 2014 .

Lena ensured the continuity of Brand Tamilvanan, not only by wearing dark glasses like his father, but  continued  with  the features made popular in Kalkandu by his father.  He  also introduced new ideas in the magazine.  His one page  essays on self improvement were lapped by a whole new generation of youth. His travelogues, based on his visits to all continents ( except Antartica)  not only were  read with great interest by his readers but also  earned him a prestigious Award from Tanjore Tamil University as the Best Travelogue writer in Tamil. The Q & A feature covering all subjects bagan to appear under a new title `Junior Answers~. He also wrote short stories  and novels. `Meendum Sankarlal` a novel series, featuring the fictitious  detective character Sankarlal made popular by his father , which he wrote were well received. When one of his well wishers asked, ` When do you get the mood to write?` he replied, `There is no question of mood. When I put the pen on paper to write the ideas simply flow`.

Lena has been as popular  a speaker as he is  a writer. His speaking assignments have taken him to all the countries where Tamils reside winning him legion of friends and admirers, across the globe. He  is also associated with the family`s publishing business as the Chairman of the editorial board of Manimekalai Prasuram.  Apart from helping in the  editing of the books published by Manimekalai Prasuram he also helps his brother Ravi in deciding about the choice of books to be published.


Ravi Tamilvanan, younger to Lena by just 15 months is singularly responsible for making the 60 years old Manimekalai Prasuram as one of the topmost publishing houses in Tamilnadu. While his father started the publishing business only to publish his own  books, better business sense  made Ravi decide to extend the reach to cover all authors. 

Ravi recalls an incident in his life when he was just 10. When his father brought home a big bottle of Quink  ink ( Don`t say ink, say quink`) , it seems Ravi remarked, `Appa, by the time you finish writing with this ink, you would have earned a lakh of Rupees, no?`. His father was impressed with his son`s  business acumen and hugged him.  In later years, his father would encourage him to give his views on some of the financial issues  he was concerned with. He had so much confidence in  Ravi`s ability to manage a business, that he asked him to supervise the running of a family restaurant, located in their own complex in Anna Nagar, when the original owner handed over the restaurant to his father as a settlement for some  money owed. Ravi was still in college then and remembers managing the affairs of  the restaurant, after returning from college every  evening. Business was obviously in Ravi`s blood. No  wonder Manimekalai Prasuram has published over 10000 titles over the years covering 6000 authors. 3600 titles are still actively on sale.

While both brothers travel abroad regularly, Ravi`s trips  are strictly business trips for launching new books, organizing exhibition and sale of books.  Among the hundred  countries that he has visited , Srilanka is one of Ravi`s favourite destination. He is proud of the fact that he  has helped Srilankan Tamil writers to publish over 450 books.

Manimekalai Almanac covering 95 years ( 1926-2020) is very popular among Astrologers. Equally well known is the Directory of `Whose who` ` of Tamilnadu, providing contact details of well known people from different walks of life,  published by the group. Among the many awards Ravi has won from the industry. he values the Honorary Doctorate that he got from Washington Tamil University the most.

Both Lena and Ravi have inherited their father`s qualities of charming people with their simplicity, sincerity  and friendliness. They are both highly focused and work hard to achieve whatever they set out to achieve,. On a visit to their home I was amazed to see a joint, well-knit family, living in complete harmony. In these days when nuclear families are the norm. where even children don’t want to stay with their parents, it is heartening to see two brothers` families living together under the same roof  even after their marriages  forty years ago.The contribution of their respective spouses cannot be under-estimated in this successful  joint family experiment.

The brothers take the projection of unity in thoughts one step further. Every day , through a prior understanding, they dress in the same colour outfits, when they go out. Unlike their father who never looked after his health and died young, right from their younger days the brothers have been health freaks. In their early sixties now, both the brothers have serious workouts every morning- Lena plays  badminton and Ravi plays tennis. When some one asked Lena, ` “While you look very  fit for your age, how is it that, your father who preached the world how to live longer died young?` Lena replied,` What my father achieved  in 51 years of his life was  much more than what many people  achieve in 100 years.`

I am sure that the `Rock Star` brothers of the publishing industry will live to see a Century and  cross many more milestones in their lives! Far more than what their father achieved.
( concluded)
This article appeared in Madras Musings issue dt. 15-31 July,2016.

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